Work

France Montagnes

France Montagnes brings together the major players in the mountain tourism of France to promote on an international stage. Members include Chamonix, Megeve, Val D’isere, Courchevel, Meribel, Val Thorens.

Since 2008, Five Star PR has been hosting an annual media lunch for Ski France now France Montagnes. The luncheon is an exclusive one with just fifteen invitations available and whilst it is purely a PR exercise to keep skiing in the French Alps in the minds of the local media, Five Star PR organise outside of the brief at least one media famil a year which extends from the luncheon and are able to generate at least twenty articles each year from one media luncheon.

Results
Twenty articles per year from one media luncheon.